The controversial Cadbury sponsorship of London 2012 is supported by only a small majority of people. A poll of 3000 adults found only 44% in favour and 37% against.
Moreover, among under 35 year old women the majority disapproved, with some 44% finding it inappropriate – a figure which is matched among 25- 34 year old males.
“These results show how strongly younger people, especially women, feel about the importance of healthy eating – which is actually a very positive trend. Cadbury need to demonstrate their commitment to good diet in order to win over young parents and secure maximum benefit from their involvement” said Stephen Proctor, Managing Director of Sports Marketing Surveys, whose company conducted the poll.
Note to editors-
Question: “Do you think Cadbury’s are an appropriate sponsor for the London 2012 Olympic Games”
For more information on our products and services please visit www.sportsmarketingsurveys.com
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